>>8
>>9
I didn't even know that PRESS was a button, because it's just red text on top of a flat yellow rectangle, with no visible depth, hover state, or click state.

Beyond that, "press" can be either a verb or a noun. Without additional context, there's no way for me to know that "press" is some kind of instruction. If the button said "CLICK HERE", that would be one thing, but even that is tacky phrasing and I'd be liable to do the opposite.

But let's say I possess the mind that you feel I should, and determined that "press" is a verb and an instruction toward me as a user. I have no idea why I should press. What is is taking me to, what will happen when I do that?

If I handed you a device with a single, unlabeled, red button and told you to press that button, would you just immediately do it? Or would you feel uneasy about the fact that you have no concept of the outcome of such an action? I suspect there would be some hesitation. In fact, I would argue that there should be some hesitation.

Basically, I'm saying that the user interface and user experience are not good.

I'm just giving my impression of the site as a cold user. You have to imagine that there are going to be users who are even more clueless and than I am, who will get bored and close the tab even more swiftly than I did.