Um, SA can be a bitch, i have to agree with that, and cool/awesome are both used. I prefer "CAPS LOCK IS CRUISE CONTROL FOR AWESOME" personally because it sounds better. He could have used cool on his site, but whatever.
And as for the front page source code... I think that he did that for the reason that it is a well made navigation bar. Not only that, his is html, 4chan's is PHP.
Personally, I like that site, and I think it has promise.